Tag Archives: Market

How to Kick-Start Your B2B Content Marketing Strategy

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Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy.The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place.Here are a few key tenets of B2B content marketing strategy to kick start the process for you and your team:1. Determining your content point of view. Here’s a hint: Make it customer-focused.2. Ensure once you start executing on content creation, you can measure your efforts. Another hint: Make sure it’s driving a tangible business outcome as well.3. Align your team’s talents with the type of content being created. Last hint: Not all marketers think the same way.Customer-Focused Point of View for Content Pays OffContent marketing strategies developed to engage customers with your brand start by aligning content with the point of view of your reader. Delivering information both that the customer sees as valuable and that aligns with your brand should be the underpinnings of every B2B content marketing strategy.In a recent study from Forrester Research, they provided the example of Kraft Foods launching a site (kraftrecipes.com) to share recipes and food ideas using their products. By shaping purchase decisions, encouraging buyers through the journey through value-driven content, Kraft Foods had buyers that were all-the-more inclined to purchase cream cheese for “that casserole recipe I saw online”. They delivered value to customers by encouraging a purchase decision as opposed to pushing a coupon.With a customer-focused point of view regardless of the buyer type (B2C and B2B buyers), position your content to deliver value to your customers. Similarly, through customer-centered content, you can actively shape purchase decisions through a B2B content marketing strategy that drives leads which, in turn, fuels revenue.Prioritize and Set Content GoalsIn a recent survey of content marketing maturity, Forrester found that 52% of B2B marketers were in the early stages of assembling a content strategy and executing it. While B2B marketers seem to be embarking on a more customer-focused approach to content development, a key tenet to a closed loop model for your B2B content marketing strategy is tracking buyer interactions with content at each stage in the purchase life cycle.Providing buyers with content that is useful and valuable to read, watch, or interact that encourages forward movement in the buying cycle is a B2B marketer’s dream. And yet if those interactions are not measurable, how do you know your content strategy and supporting tactics are effective?To kick start your B2B content marketing strategy that produces customer-focused content, ensure your team is taking a practical approach to content creation aligned with short-term goals. Meeting and rewarding these short term goals will push your team to drive increasingly buyer-aligned content. This will inevitably result in customer interactions that contribute to increased revenue. These longer-term objectives ensure content drives tangible business outcomes.Align Talent with Content CreationBalance your team to align strengths with content creation requirements. Buyer-aligned content that captivates, inspires and challenges is a different focus for most B2B marketers. Marketers whose background include a mix of product marketing, sales positions and even direct marketing may be challenged to make this shift.Climbing to new heights requires planning and preparation but it also mandates physical and mental stamina. Applying that principle to strategy development versus plan rollout and execution, B2B marketers need to consider skill assessment and training as a critical tenet of B2B content marketing strategy. When the team is ready to hit the trail, talent needs to be aligned with a type of content creation that sees through the buyer’s point of view, interweaves a compelling story and is appropriate to the content application.So, begin with your team to consider what content will deliver value to your customers. With this customer-focused lens, a B2B content marketing strategy will achieve the following:

Address buyer concerns to engage

Motivate them through the buyer journey

Build support from bottom-line-thinking executives.

Wholesale Clothing – Selling Clothes on eBay Effectively Via Wholesale Clothing Lots

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Your first task in starting a wholesale clothing business is to get set up on eBay as a wholesale merchant. This directs eBay visitors looking to buy the wholesale clothes you have for sale to your section on eBay. The second task in getting started is to get a business license for working at home so you can report your earning to the IRS. This lends credibility to your endeavor.The final task in getting started is to locate a good mannequin for the display of your clothing as well as a quality digital camera for getting excellent images of your clothing. “Where do I purchase the clothes I want to sell?” is one of the most frequently asked question by wholesale clothing business newbies.There’s three places to buy low cost, high quality stock for resale in clothing lots:1 Consignment stores – find one that has excellent quality products and then ask about their end-of-season closeout sales; they’ll often tell you with no reservations. These sales are usually the best time to purchase the high quality name brand products you need. These brand names will be used as keywords in your auction titles and this will drive traffic to the store. Always make sure the brand name, high end wholesale clothing lots are legitimate and in perfect shape.2 Buy / Sell / Trade stores – These stores provide you with the chance to obtain excellent products at reasonable prices to use as quality fillers in the lots. TJ Maxx / Marshalls – These places are known for their high quality, brand new products and excellent sales. You should always ask the store manager when the “Final Sale” is.3 TJ Maxx and Marshalls generally have “final sales” 3 or 4 times a year making this the best time for you to shop fro your inventory.The wholesale clothing lot market has taken many of their “image presentation” trends right from eBay. The common method for presentation is the “three outfits in a square” mode. It’s quite common to show your images this way on eBay as opposed to taking pictures of the clothing on mannequins. Artistic presentation is always sure to sell.

Hewlett-Packard Enter the Foot Orthotic Market

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Hewlett-Packard are definitely more renowned as being a computer and also printer business that has also been more recently been manufacturing printers for the 3-d market. These 3d printers are increasingly being commonly used inside the custom made foot orthotic laboratory industry. In July 2021, Hewlett-Packard put out a press release announcing that they’re moving into the custom made foot orthotic marketplace with techniques and solutions for podiatric physicians and foot orthotists to use inside their practices using what they labeled the Arize Orthotic Solution. The product uses a blend of cutting-edge 3-d printing as well as cloud application that Arize enhances the advancement and distribution of custom-fit prescriptive orthoses to improve business operations to take foot wellbeing to the next generation. Foot doctors and orthotists may capture 3D model of their patient’s foot while using supplied scanner, then fine-tune and prescribe personalized orthoses for their patients using the cloud based prescription software.

Traditionally customized foot orthotics were created off a plaster reproduction taken off the foot and mailed to the main manufacturing laboratory who then make these devices and then mail it back to the foot health professional. Lately 3d scanners were used for taking the model of the foot and send the scan in electronic format to the manufaturer who would still hand make the foot orthoses or more recently make use of a CAM milling device to mill the device rather than make it by hand. The most up-to-date new development will be the use of 3d printing from the customized foot orthotic laboratory. This Arize Orthotic Solution is set to speed up as much of these procedures for your doctors. Arize spoils the established order of the marketplace, bringing with it a new kind of productivity and maximizes personalization capabilities that are hardly feasible by means of the more common procedures. One example is, the Arize scanning device and prescription software package will be able to immediately recognize anatomical points of interest about the foot that are found in the 3-d foot scan. From this the health care professionals may accept or modify when required and take an additional scan if required. Clinicians are able to make use of the prescribing software package to modify details on the order form to further improve form, fit, and function, with thin, lightweight, and well fitted foot orthoses which the 3D printing facilitates. It is advertised that the complete approach will require less than five minutes. The 3-d printing will leverage the design flexibility that is facilitated through 3-d printing to personalize the foot orthoses according to patient requirements, activity levels along with other prescription variables. The Arize cloud framework used by the product streamlines clinic functions and also efficiencies by providing access to every one of the clinic’s employees to all current patients as well as their prescription status. All this should really bring about a boost in a facilities work productivity.

This Arize Orthotic Solution uses HP Inc’s leading edge Multi Jet Fusion 3D printing engineering that can help podiatrists provide individually custom-made foot supports. For podiatrists and other specialty clinics the really variable and manual techniques can be tough. Foot orthotics built with Hewlett-Packard’s Multi Jet Fusion technology can be made to be able to optimise the types of materials that are used while supplying the fine detail combined with strength. Arize leverages the unique HP Inc improvements in digital applications and data intelligence to give a alternative having highly precise, reliable, and consistent electronic workflows to help you generate a competitive method.