How to Kick-Start Your B2B Content Marketing Strategy

Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy.The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place.Here are a few key tenets of B2B content marketing strategy to kick start the process for you and your team:1. Determining your content point of view. Here’s a hint: Make it customer-focused.2. Ensure once you start executing on content creation, you can measure your efforts. Another hint: Make sure it’s driving a tangible business outcome as well.3. Align your team’s talents with the type of content being created. Last hint: Not all marketers think the same way.Customer-Focused Point of View for Content Pays OffContent marketing strategies developed to engage customers with your brand start by aligning content with the point of view of your reader. Delivering information both that the customer sees as valuable and that aligns with your brand should be the underpinnings of every B2B content marketing strategy.In a recent study from Forrester Research, they provided the example of Kraft Foods launching a site (kraftrecipes.com) to share recipes and food ideas using their products. By shaping purchase decisions, encouraging buyers through the journey through value-driven content, Kraft Foods had buyers that were all-the-more inclined to purchase cream cheese for “that casserole recipe I saw online”. They delivered value to customers by encouraging a purchase decision as opposed to pushing a coupon.With a customer-focused point of view regardless of the buyer type (B2C and B2B buyers), position your content to deliver value to your customers. Similarly, through customer-centered content, you can actively shape purchase decisions through a B2B content marketing strategy that drives leads which, in turn, fuels revenue.Prioritize and Set Content GoalsIn a recent survey of content marketing maturity, Forrester found that 52% of B2B marketers were in the early stages of assembling a content strategy and executing it. While B2B marketers seem to be embarking on a more customer-focused approach to content development, a key tenet to a closed loop model for your B2B content marketing strategy is tracking buyer interactions with content at each stage in the purchase life cycle.Providing buyers with content that is useful and valuable to read, watch, or interact that encourages forward movement in the buying cycle is a B2B marketer’s dream. And yet if those interactions are not measurable, how do you know your content strategy and supporting tactics are effective?To kick start your B2B content marketing strategy that produces customer-focused content, ensure your team is taking a practical approach to content creation aligned with short-term goals. Meeting and rewarding these short term goals will push your team to drive increasingly buyer-aligned content. This will inevitably result in customer interactions that contribute to increased revenue. These longer-term objectives ensure content drives tangible business outcomes.Align Talent with Content CreationBalance your team to align strengths with content creation requirements. Buyer-aligned content that captivates, inspires and challenges is a different focus for most B2B marketers. Marketers whose background include a mix of product marketing, sales positions and even direct marketing may be challenged to make this shift.Climbing to new heights requires planning and preparation but it also mandates physical and mental stamina. Applying that principle to strategy development versus plan rollout and execution, B2B marketers need to consider skill assessment and training as a critical tenet of B2B content marketing strategy. When the team is ready to hit the trail, talent needs to be aligned with a type of content creation that sees through the buyer’s point of view, interweaves a compelling story and is appropriate to the content application.So, begin with your team to consider what content will deliver value to your customers. With this customer-focused lens, a B2B content marketing strategy will achieve the following:

Address buyer concerns to engage

Motivate them through the buyer journey

Build support from bottom-line-thinking executives.

Wholesale Clothing – Selling Clothes on eBay Effectively Via Wholesale Clothing Lots

Your first task in starting a wholesale clothing business is to get set up on eBay as a wholesale merchant. This directs eBay visitors looking to buy the wholesale clothes you have for sale to your section on eBay. The second task in getting started is to get a business license for working at home so you can report your earning to the IRS. This lends credibility to your endeavor.The final task in getting started is to locate a good mannequin for the display of your clothing as well as a quality digital camera for getting excellent images of your clothing. “Where do I purchase the clothes I want to sell?” is one of the most frequently asked question by wholesale clothing business newbies.There’s three places to buy low cost, high quality stock for resale in clothing lots:1 Consignment stores – find one that has excellent quality products and then ask about their end-of-season closeout sales; they’ll often tell you with no reservations. These sales are usually the best time to purchase the high quality name brand products you need. These brand names will be used as keywords in your auction titles and this will drive traffic to the store. Always make sure the brand name, high end wholesale clothing lots are legitimate and in perfect shape.2 Buy / Sell / Trade stores – These stores provide you with the chance to obtain excellent products at reasonable prices to use as quality fillers in the lots. TJ Maxx / Marshalls – These places are known for their high quality, brand new products and excellent sales. You should always ask the store manager when the “Final Sale” is.3 TJ Maxx and Marshalls generally have “final sales” 3 or 4 times a year making this the best time for you to shop fro your inventory.The wholesale clothing lot market has taken many of their “image presentation” trends right from eBay. The common method for presentation is the “three outfits in a square” mode. It’s quite common to show your images this way on eBay as opposed to taking pictures of the clothing on mannequins. Artistic presentation is always sure to sell.

Why It Is Worth Choosing Local SEO Services

People will always seek convenience and they love to shop online. More than that, they want to interact with businesses and seek ultimate experiences. Brands that are not online and don’t have an e-commerce website lose a lot, especially plenty of traffic and potential sales volume. In order to remain competitive in this changing world, it is crucial to improve the online presence, to be always available to customers. How can this be achieved?

The key is SEO, and local SEO services have increased in popularity. One of the reasons is because businesses want to rank high in search engine results, and they want to achieve great results, to attract more potential buyers and build their confidence in the brand. Implementing the right marketing strategies has always been challenging, and this is why companies choose to hire specialists, because they know exactly how to come up with the right solutions.

Find Out More about Local SEO Services

SEO is already a term that many are familiar with. They heard about it, but the idea is still complex, and it involves so many factors that it is hard to keep up with everything. Businesses have a lot of aspects to look into, they need to manage their activity, focus on products and services, train employees, they must develop pricing policies, distribution, delivery, and so much more. It is understandable they are unable to focus on search engine optimization on their own. Instead, they focus on local SEO services.

What is SEO exactly? It is an array of practices and strategies used to improve the quality and organic visibility of a website on search engines. Whenever you search something online, you use keywords and two types of results show up, paid ones and organic. Some companies pay for every click on their website, and it is a way to guarantee a top position. On the other hand, organic searches imply improving the website, link building, and many other tactics.

It is not enough to place relevant keywords throughout the website, it is necessary to adjust the website, its functionality, speed, the content shown on every page, if it is mobile-friendly, interactive, and more. Optimization is about improving the site and pleasing the customers, but it also implies taking into consideration the guidelines and algorithms of search engines. Eventually, you will get to know more about your customers and what they are looking for.

Benefits of SEO

There are many benefits of local SEO services and the best part is that they are accessible to anyone interested. Some companies believe they have to hire a team to work within the department, to open positions, pay salaries, benefits, and invest in training. It is not the case, because these services can be outsourced without issues. It is even recommended, because it is cost-effective, and provides long-term value.

More than that, you have better control over the services, since you know exactly what you pay for, the specialists are already trained in the field, they are highly skilled, and know everything about optimization. You simply hand over the website, they will conduct an audit, suggest appropriate tactics, improvements that can be made, and eventually help you develop a strategy plan to improve your online business.

Increase relevant traffic

It is one thing to have plenty of traffic on the website, and another thing to have relevant traffic. When people need something, they type keywords, and once your website pops up, it means they trust it, they will browse through it, until they find what they want. Prospect buyers evaluate the functionality and speed of the platform, and if they like what they see, they will eventually buy.

The click-through rate is essential, and once you are on top positions, you can double it. If you want your site to be seen by customers, then it needs to rank high in search engine results. Think about your behavior as well, and how often you visit the next pages of results, how much do you trust those platforms, and how likely you are to buy from them.

Improve the web experience

Local SEO services will let you know that the web experience matters greatly to visitors and prospective buyers. So, you made it on top positions, people click on the site, but they don’t like what they see. They don’t enjoy the interface, they don’t find the website user-friendly, and they abandon it, going to the next result.

The success of your online business depends on many other factors, such as backlinks, page speed, content, interactivity, and such. If you follow the rules of search engines, then you need to keep the site in good health. This way, you obtain more exposure, and users will trust you more, believing that you do something right since you manage to be in top positions.

Local SEO Services Improve Brand Awareness

Perhaps you have some amazing products and services, and you want to show the world your portfolio. If people see you in top positions, then they will trust the brand more, because they think you deserve to be there, and your products and services are relevant. It takes some time and effort to achieve this, but it can be done. There is no pressure to do it on your own, especially when you can outsource the services and achieve great results.

SEO is traceable, and you can collaborate with an agency that will show you their step-by-step plan, and give you feedback after every process. This is the best way to know that you are doing the right thing to develop your business, the fact that you see the progress. An agency has years of experience in the field, it is fully aware of all changing algorithms, and it works close with businesses from all industries, which means it knows very well what works for each.